This week’s guest is our new friend, Mike Lewis! Mike is a seasoned veteran of the sales and marketing trenches who has spent much of his professional career helping marketers find new and meaningful ways to engage key audiences. His current venture with his partners at Click360 does just that — by helping marketers see exactly which efforts contribute to revenue while optimizing the sales funnel so that marketers know exactly where to allocate budgets that drive the behaviors most valuable to return-on-ad-spend.
We spoke about the optimizing the customer journey, the differences between B2C and B2B customer journeys, understanding what where to allocate marketing dollars in your sales funnel.
It’s the optimal customer journey conversation!
Follow Mike:
https://www.linkedin.com/in/mike-louie-lewis/
#customerjouney #salesfunnel #optimization #data #analytics #marketing #consumerdata #sales #pricing #strategies #demand #inconversation #podcast #ROI
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