In Conversation

#43 - In Conversation with JP Dubé

January 18, 2021 Frank & Jack Konrath / JP Dubé Season 2 Episode 3
In Conversation
#43 - In Conversation with JP Dubé
Chapters
In Conversation
#43 - In Conversation with JP Dubé
Jan 18, 2021 Season 2 Episode 3
Frank & Jack Konrath / JP Dubé

This week’s guest is our new friend, JP Dubé!  JP is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.  His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.

We spoke about how price setting is a marketing decision, price optimization, and the economic theory of the Creative Destruction.

We also spoke at length about the craft beer industry, why city fines need to be scaled, and had some laughs at John Wallace’s expense.

It’s the optimal conversation on all things pricing!

Follow JP:

Personal website: https://jp-dube.com/

JP’s Research: http://ssrn.com/author= 105881 

 

#Priceoptimization #data #analytics #marketing #consumerdata #price #branding #advertising #pricing #strategies #demand #economics #creativedestruction #inconversation #podcast #storytelling

Support the show (https://www.patreon.com/inconversation)

Show Notes

This week’s guest is our new friend, JP Dubé!  JP is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.  His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.

We spoke about how price setting is a marketing decision, price optimization, and the economic theory of the Creative Destruction.

We also spoke at length about the craft beer industry, why city fines need to be scaled, and had some laughs at John Wallace’s expense.

It’s the optimal conversation on all things pricing!

Follow JP:

Personal website: https://jp-dube.com/

JP’s Research: http://ssrn.com/author= 105881 

 

#Priceoptimization #data #analytics #marketing #consumerdata #price #branding #advertising #pricing #strategies #demand #economics #creativedestruction #inconversation #podcast #storytelling

Support the show (https://www.patreon.com/inconversation)