This week’s guest is our good friend, Thom Kennon! Thom is a former Madison Ave strategist turned “Post-advertising business militant”. His marketing company, Free Radicals Marketing, approaches analytics and customer insights by digging deeper than most strategists, helping brands understand customers desires through deep listening. This then translates into insights that go beyond convention, result in new methods of marketing and better creative to build the brand. We spoke about the pitfalls of Influencer Marketing, how listening to subtle nuances in conversation on the internet results in revolutionary insight, and the need for change in the way brands spend marketing dollars.
An informational, hilarious, and RADICAL episode!
Follow Thom:
Free Radicals Marketing - https://freeradicals.marketing/
LinkedIn: https://www.linkedin.com/in/thomkennon/
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